My copywriting creations over the course of my career, from discussions of my showcase projects to my entire collection, viewable by industry or medium.
Showcase Projects
A closer look at a selection of projects.
Dogs Trust Learn more
The Free World Charter Learn more
LifeGames Learn more
Free World One Learn more
Gala Bingo and Casino Learn more
888 Learn more
PokerSnowie Learn more
Collection
Scroll down to browse through my entire collection or click the links below to jump to a specific industry or medium.
Adverts
LifeGames advert in The Educator magazine
LifeGames web advert on The Educator website
Free World Charter paid FB ad 1
Free World Charter paid FB ad 2
Free World One paid Google ad
SBTech Google ads
RealDealBet Google ads
10Bet Google ads
10Bet Sports Google ads
AWAI copywriting program advert
PlayUp Games paid Facebook ad
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Articles (offline)
The Educator magazine LifeGames article
iGaming Business magazine Ninja Master by SkillOnNet feature article
Gambling Insider magazine Aspire Global CEO Tsachi Maimon (p46-7)
Chicken Soup for the Child’s Soul – Forgiving My Dad story
Spirituality of Architecture
Upon This Rock Mag – Equal Opps Gibraltar
Upon This Rock Mag – Shoe boutique opens
Upon This Rock Mag – Mariola Summerfield MBE
Upon This Rock Mag – Childline Gibraltar charity
Upon This Rock Mag – Tomorrow It Could Be You charity
Upon This Rock Mag – New Vatican Low Cost Airline
Upon This Rock Mag – Cleaner Way
Globe Mag – Little Red Riding Hood
Globe Mag – Galvanic Spa Treatment
Globe Mag – Gary Pickford Hopkins
Globe Mag – Miss Photogenic Tina Sawyer
Globe Mag – World Maths Day
Globe Mag – PJS Boat Wash
Globe Mag – Miss Gibraltar 2008
Globe Mag – Miss Glamour 2008
Globe Mag – 50 Years of Radio Gibraltar
Fine Design Mag – The Tunnel restaurant
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Articles (online)
Myth of the Human Growth Hormone Nasal Delivery Spray
LoveToKnow Music – Dance Music
LoveToKnow Music – Reggae Music
LoveToKnow Music – The Eagles
LoveToKnow Music – Shakira
LoveToKnow Music – Pink Floyd
Keyword article – computer inkjet refills
Keyword article – av cables
Keyword article – girls formal dresses
Keyword article – child clothing
Keyword article – domestic violence
Narconon keyword article – What to expect from a drug rehab center
Narconon keyword article – Medical consequences of drug abuse
Narconon keyword article – Anabolic steroids
Narconon keyword article – What parents should know about drug addiction
Narconon keyword article – How to identify drug addiction
Calm Clinic keyword article – beta blockers + anxiety
Calm Clinic keyword article – calm anxiety
Calm Clinic keyword article – fight anxiety
Babies, Children and Parenting – Caring for your preemie
Babies, Children and Parenting – Introducing a dummy
Babies, Children and Parenting – How to deal with infant colic
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B2B
SkillOnNet B2B presentation
SBTech B2B marketing email Ver 1
SBTech B2B marketing email Ver 2
SBTech ICE 2013 B2B marketing email
SBTech ICE 2015 activity posts
SBTech Google ads
TopGame Operator landing page
Corporate Cultural Attaches sales page
Save My License press release
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Banners
Free World Charter website banner copy
Gala Bingo promo banners
PokerSnowie banner
Starburst slot game banner
Gonzo’s Quest slot game banner
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Beauty
Beauty Consultants On Hold Messages
Beauty Tips and Tricks On Hold Messages
Globe Mag – Miss Photogenic Tina Sawyer
Globe Mag – Miss Glamour 2008
Globe Mag – Miss Gibraltar 2008
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Beer Mats
10Bet beer mat and poster copy Back to categories
Blog Posts
Gala Bingo blog The Buzz July – Nov 2012
PokerSnowie blog
LifeGames blog
Retro Games Revival blog
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Brochures
Reflections Coaching Family Brochure outside
Reflections Coaching Family Brochure inside
Reflections Coaching Business Brochure outside
Reflections Coaching Business Brochure inside
SBTech QuickSport brochure
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Business
QuickBooks Made Easy webinar sales page
Checklist for best work at home business
Corporate Cultural Attaches sales page
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Cards
Quest Insurance moving card
Betrally Champions League VIP direct mail and card
10Bet New Season VIP letter and scratch card
10Bet VIP Christmas card direct mail
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Charity/Non-Profit
Dogs Trust Legacy insert
Free World One website copy
Free World One intro email
Free World One investor appeal email
Free World One at Z-Day video email
Free World One VOOM push email
Free World One launch press release
Free World One at Z-Day press release
Free World One paid Google ad
Free World Charter paid FB ad 1
Free World Charter paid FB ad 2
LifeGames web advert on The Educator website
PlayUp Games (now LifeGames) website copy
PlayUp Games survey email
PlayUp Games paid Facebook ad
Freeworlder new design website copy
Freeworlder donation page
Free World Charter flyer
Free World Charter website banner copy
Free World Charter post-signature landing page
Free World Charter appeal email
Free World Charter September 2017 newsletter
Free World Charter October 2017 newsletter
Free World Charter December 2017 newsletter
Free World Charter Christmas Giveaway 2017 email
Into The Open Economy book Christmas Giveaway Facebook post
Free World Charter January 2018 newsletter
Free World Charter February 2018 newsletter
Free World Charter March 2018 newsletter
Free World Charter, Freeworlder and Theresa May press release
Free World Charter and Magna Carta press release
Free World Charter at Z-Day press release
Free World Charter Facebook Page Our Story section
Freeworlder Helpers Facebook Group about page
Free World Charter Facebook Page welcome post
Free World Charter Monopoly meme
Free World Charter jobs meme
Social Entrepreneurship Consortium SASI email
TPC Youth Mentoring program direct mail
Society for the Underprivileged (SUN) donation page website copy
Reach Out Cameroon donation page
Keyword article – domestic violence
Automotive Training Academy grant proposal
BioVoyage Institute Inc. grant proposal
BioVoyage Institute Inc. Letter of Inquiry
Eternal Growth Outreach grant proposal
Eternal Growth Outreach Letter of Inquiry
Upon This Rock Mag – Childline Gibraltar charity
Upon This Rock Mag – Tomorrow It Could Be You charity
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Counselling
Reflections Coaching Family Brochure outside
Reflections Coaching Family Brochure inside
Reflections Coaching Business Brochure outside
Reflections Coaching Business Brochure inside
Reflections Coaching ebook sales page
Reflections Coaching home page website copy
Reflections Coaching about page website copy
Reflections Coaching One-on-One Coaching page website copy
Reflections Coaching Group Coaching page website copy
Reflections Coaching articles page website copy
Vocational Counselors On Hold Messages
Karin Volo squeeze page
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Descriptions
Colour descriptions Back to categories
Direct Mail
TPC Youth Mentoring program direct mail
VIP Int Real Estate brochure cover letter direct mail
EuropeAxess direct mail
Quest Insurance moving card
AWAI restaurant direct mail
Betrally Champions League VIP direct mail and card
10Bet New Season VIP letter and scratch card
10Bet VIP Christmas card direct mail
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DIY
Colour descriptions Back to categories
Drug Rehab
Narconon keyword article – What to expect from a drug rehab center
Narconon keyword article – Medical consequences of drug abuse
Narconon keyword article – Anabolic steroids
Narconon keyword article – What parents should know about drug addiction
Narconon keyword article – How to identify drug addiction
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Economics/Society
Free World One intro email
Free World One investor appeal email
Free World One at Z-Day video email
Free World One VOOM push email
Free World One launch press release
Free World One at Z-Day press release
Free World One paid Google ad
Free World Charter paid FB ad 1
Free World Charter paid FB ad 2
Free World Charter website banner copy
Free World Charter flyer
Free World Charter post-signature landing page
Free World Charter appeal email
Free World Charter September 2017 newsletter
Free World Charter October 2017 newsletter
Free World Charter December 2017 newsletter
Free World Charter Christmas Giveaway 2017 email
Free World Charter January 2018 newsletter
Free World Charter February 2018 newsletter
Free World Charter March 2018 newsletter
Free World Charter Facebook Page Our Story section
Free World Charter Facebook Page welcome post
Free World Charter Monopoly meme
Free World Charter money meme
Free World Charter, Freeworlder and Theresa May press release
Free World Charter and Magna Carta press release
Free World Charter at Z-Day press release
Freeworlder new design website copy
Freeworlder donation page
Freeworlder Helpers Facebook Group about page
Into The Open Economy ebook sales page
Into The Open Economy book Christmas Giveaway Facebook post
TPC Youth Mentoring program direct mail
Social Entrepreneurship Consortium SASI email
Upon This Rock Mag – Equal Opps Gibraltar
Spanish Immigration
Keyword article – domestic violence
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Education
The Educator magazine LifeGames advert
The Educator magazine LifeGames article
LifeGames web advert on The Educator website
LifeGames business directory listing The Educator
LifeGames tweets by The Educator 1
LifeGames tweets by The Educator 2
LifeGames tweets by The Educator 3
LifeGames prelaunch press release
LifeGames launch press release
LifeGames press kit
LifeGames school press promo page
LifeGames Amazon description
LifeGames Google Play description
LifeGames launch email to subscribers
LifeGames 1st email to schools
LifeGames 2nd email to schools
LifeGames launch in FW1 newsletter
LifeGames cross promotional email
LifeGames launch Facebook post
LifeGames Facebook post to teachers groups
LifeGames push notifications
LifeGames in-app and popup copy
PlayUp Games survey email
Automotive Training Academy grant proposal
BioVoyage Institute Inc. grant proposal
BioVoyage Institute Inc. Letter of Inquiry
Eternal Growth Outreach grant proposal
Eternal Growth Outreach Letter of Inquiry
Globe Mag – World Maths Day
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Emails
Free World One intro email
Free World One investor appeal email
Free World One VOOM push email
Free World One at Z-Day video email
PlayUp Games survey email
LifeGames launch email to subscribers
LifeGames 1st email to schools
LifeGames 2nd email to schools
LifeGames launch in FW1 newsletter
LifeGames cross promotional email
Free World Charter appeal email
Free World Charter Christmas Giveaway 2017 email
Allabroad Fast-track to Yachtmaster email
Social Entrepreneurship Consortium SASI email
Bingo Hearts Valentine’s promo email
Betfred horseracing email
EUcasino Easter conversion mail
DrueckGlueck Video Stars email
SBTech B2B marketing email Ver 1
SBTech B2B marketing email Ver 2
SBTech ICE 2013 B2B marketing email
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Entertainment
Music Career tool sales page
How To Get Good Tickets ebook sales page
Review of America’s Sweethearts film
Sex Appeal: US v Europe
Dinner with Sean Connery
LoveToKnow Music – Dance Music
LoveToKnow Music – Reggae Music
LoveToKnow Music – The Eagles
LoveToKnow Music – Shakira
LoveToKnow Music – Pink Floyd
Globe Mag – Little Red Riding Hood
Globe Mag – Gary Pickford Hopkins
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Flyers
Free World Charter flyer
Eden Botanics flyer
SBTech QuickSport flyer
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Gardening/Landscaping
Cyprus Eco Grass website copy
Eden Botanics flyer
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Google Play Descriptions
Casino Joy Google Play description
Casino Bliss Google Play description
Classic Vegas Slots Google Play description
LifeGames Google Play description
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Grant Writing
Automotive Training Academy grant proposal
BioVoyage Institute Inc. grant proposal
BioVoyage Institute Inc. Letter of Inquiry
Eternal Growth Outreach grant proposal
Eternal Growth Outreach Letter of Inquiry
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Graphic Design
Graphic Designers On Hold Messages Back to categories
Guides
Wink Bingo 80-ball bingo guide
Betrally Casino tab tutorial
Betrally Casino How to Play Slots
10Bet Italia How to Bookmark
10CRIC Casino Baccarat Beginners Guide and Glossary
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Health
Reflections Coaching Family Brochure outside
Reflections Coaching Family Brochure inside
Reflections Coaching Business Brochure outside
Reflections Coaching Business Brochure inside
Happiness Doctor press release
Happiness Booklets press release
IBS ebook sales page
Omega 3 whitepaper squeeze page
Omega 3 Secrets ebook sales page
Banish Bashful Bladder sales page
Upon This Rock Mag – Cleaner Way
CleanerWay report
Globe Mag – Galvanic Spa Treatment
Myth of the Human Growth Hormone Nasal Delivery Spray
Calm Clinic keyword article – fight anxiety
Calm Clinic keyword article – beta blockers + anxiety
Calm Clinic keyword article – calm anxiety
Beating Colic
Saying goodbye to stress
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Hospitality
Lek Bangkok restaurant website copy
Sunset Grill-House restaurant menu intro
AWAI restaurant direct mail
Fine Design Mag – The Tunnel restaurant
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Inserts
Dogs Trust Legacy insert Back to categories
Insurance
Quest Insurance moving card Back to categories
Jewellery
Dunkin’s Diamonds radio spots
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Journalism
Chicken Soup for the Child’s Soul – Forgiving My Dad
Beating Colic
SEO for all-flash websites
Checklist for best work at home business
Review of America’s Sweethearts film
Sex Appeal: US v Europe
Spanish Immigration
A day in the mind of a 20-something writer
North Korea
Saying goodbye to stress
Dinner with Sean Connery
Upon This Rock Mag – Mariola Summerfield MBE
Upon This Rock Mag – Equal Opps Gibraltar
Upon This Rock Mag – Shoe boutique opens
Upon This Rock Mag – Childline Gibraltar charity
Upon This Rock Mag – Cleaner Way
Upon This Rock Mag – Tomorrow It Could Be You charity
Upon This Rock Mag – New Vatican Low Cost Airline
Globe Mag – 50 Years of Radio Gibraltar
Globe Mag – Little Red Riding Hood
Globe Mag – Galvanic Spa Treatment
Globe Mag – Gary Pickford Hopkins
Globe Mag – Miss Photogenic Tina Sawyer
Globe Mag – World Maths Day
Fine Design Mag – The Tunnel restaurant
Spirituality of Architecture
LoveToKnow Music – Dance Music
LoveToKnow Music – Reggae Music
LoveToKnow Music – The Eagles
LoveToKnow Music – Shakira
LoveToKnow Music – Pink Floyd
Myth of the Human Growth Hormone Nasal Delivery Spray
Babies, Children and Parenting – Caring for your preemie
Babies, Children and Parenting – Introducing a dummy
Babies, Children and Parenting – How to deal with infant colic
AWAI article for e-letter
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Landing Pages
Free World Charter post-signature landing page
888casino US media buying LPs female audience
TopGame Operator landing page
Gala Bingo Win-Win promo acq landing page
10Bet UK free bet landing page
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Marine
Allabroad Fast-track to Yachtmaster email
Globe Mag – PJS Boat Wash
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Marketing
AWAI copywriting program advert
EuropeAxess direct mail
SEO for all-flash websites
Niche Content Avalanche squeeze page
Niche Content Avalanche sales page
Copywriter sales page
Google Adwords DVD set sales page
Lead Generation squeeze page
Squeeze Page Form Generator sales page
Special Report on Referral Marketing
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Newsletters
Free World Charter September 2017 newsletter
Free World Charter October 2017 newsletter
Free World Charter December 2017 newsletter
Free World Charter January 2018 newsletter
Free World Charter February 2018 newsletter
Free World Charter March 2018 newsletter
10Bet Christmas newsletter
Euro King Club new games newsletter
Euro Mania new games newsletter
EUcasino New Year newsletter
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On Hold Messages
Beauty Tips and Tricks On Hold Messages
Real Estate Appraisers On Hold Messages
Beauty Consultants On Hold Messages
Graphic Designers On Hold Messages
Opticians On Hold Messages
General Electric On Hold Message
Vocational Counselors On Hold Messages
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Online Gambling: Bingo
Gala Bingo blog The Buzz July – Nov 2012
Gala Bingo promo banners
Gala Bingo Refer a Friend page
Gala Bingo Win-Win promo acq landing page
Gala Bingo new look relaunch press release
Gala Bingo review
Bingo Hearts Valentine’s promo email
Tasty Bingo Easter promo
Wink Bingo 80-ball bingo guide
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Online Gambling: Casino
888casino Live Casino Halloween Live Draw
888casino High Roller Monthly Prize Draw
888casino VIP Monthly Prize Draw
888casino US media buying LPs female audience
Gala Casino new game press release
Gambling Insider magazine feature on Aspire Global’s Tsachi Maimon (p46-7)
Aspire Global acquires CasinoLuck press release
Classic Vegas Slots Google Play description
Casino Joy Google Play description
Casino Bliss Google Play description
Euro King Club new games newsletter
Euro Mania new games newsletter
iGaming Business mag Ninja Master by SkillOnNet feature article
SkillOnNet B2B presentation
Felix Gaming website
EUcasino New Year newsletter
EUcasino Easter conversion mail
EUcasino non depositors video copy
EUcasino 3D Ghost Pirates video copy
10Bet New Season VIP letter and scratch card
10Bet Casino sms
Football – Champions Cup slot game review
DrueckGlueck video stars banner and Facebook post
Troy Super Spin slot game Facebook post
Betrally Casino tab tutorial
Betrally Casino How to Play Slots
Betrally review
TopGame Operator landing page
10CRIC Casino Baccarat Beginners Guide and Glossary
SlotsMagic review
Casino surprise sms
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Online Gambling: Poker
888poker New Look Celebrations
888poker Double or Nothing
888poker Leo Margets
PacificPoker Valentine’s promo
PacificPoker Irish Open
PacificPoker VIP Play Against Celebs
888 Analysis of Poker Competition Copy
PokerSnowie website
PokerSnowie blog
PokerSnowie Quiz Facebook and Twitter share
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Online Gambling: Sports
Betfred horseracing email
888sport VIP Champions League Final
888sport VIP ATP Tennis
888sport Half Length Refunds
10Bet Christmas newsletter
10Bet UK free bet landing page
10Bet Italia How to Bookmark
10Bet New Season VIP letter and scratch card
10Bet VIP Christmas card direct mail
10Bet Google ads
10Bet Sports Google ads
10Bet sport Facebook and Twitter posts
10Bet Sport WhatsApp messages
Champions League WhatsApp messages
Champions League sms
10Bet Mobile RND sms
Betrally Champions League VIP direct mail and card
Betrally review
Betrally football sms
RealDealBet Google ads
SBTech corporate movie script
SBTech Google ads
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Opticians
Opticians On Hold Messages Back to categories
Parenting
Chicken Soup for the Child’s Soul – Forgiving My Dad
Babies, Children and Parenting – Caring for your preemie
Babies, Children and Parenting – Introducing a dummy
Babies, Children and Parenting – How to deal with infant colic
Beating Colic
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Pharmaceuticals
Myth of the Human Growth Hormone Nasal Delivery Spray
HGH Jintropin press release
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LifeGames in-app and popup copy
Omega 3 whitepaper popup
10Bet Casino Daily Surprises popup
10Bet Sport World Cup 2014 popup
Jackpot Party to SlotsMagic popup
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Posters
10Bet beer mat and poster copy Back to categories
Press Releases
F-Day book and Iceland press release
F-Day book and Oprah press release
F-Day audiobook press release
Free World Charter, Freeworlder and Theresa May press release
Free World Charter and Magna Carta press release
Free World Charter at Z-Day press release
Free World One launch press release
Free World One at Z-Day press release
Save My License press release
Boulder Real Estate Finance Contest press release
Happiness Doctor press release
Happiness Booklets press release
HGH Jintropin press release
Gala Bingo new look relaunch press release
Gala Casino new game press release
Aspire Global acquires CasinoLuck press release
SBTech acquires Globet press release
LifeGames prelaunch press release
LifeGames launch press release
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Promo Pages
888poker New Look Celebrations
888poker Double or Nothing
888poker Leo Margets
888casino Live Casino Halloween Live Draw
888casino High Roller Monthly Prize Draw
888casino VIP Monthly Prize Draw
PacificPoker Valentine’s promo
PacificPoker Irish Open
PacificPoker VIP Play Against Celebs
888sport Half Length Refunds
888sport VIP ATP Tennis
888sport VIP Champions League Final
Tasty Bingo Easter promo
LifeGames school press promo page
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Publishing
F-Day book and Iceland press release
F-Day book and Oprah press release
F-Day audiobook press release
Niche Content Avalanche squeeze page
Niche Content Avalanche sales page
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Push Notifications
LifeGames push notifications
10Bet Sport push notifications
777 Viva Las Vegas promo push notification
888 Next Jackpot Winner conversion promo push notification
888 VIP Double Comp Points promo push notification
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Radio Spots
Dunkin’s Diamonds radio spots
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Real Estate
VIP Int Real Estate brochure cover letter direct mail
Real Estate Appraisers On Hold Messages
Boulder Real Estate Finance Contest press release
Ober-haus Real Estate website copy
Sotogrande real estate website copy
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Reports
888 Analysis of Poker Competition Copy
CleanerWay report
eGR Magazine Sports Betting Report 2013 SBTech
Special Report on Referral Marketing
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Retail
Keyword article – computer inkjet refills
Keyword article – av cables
Keyword article – girls formal dresses
Keyword article – child clothing
Upon This Rock Mag – Shoe boutique opens
General Electric On Hold Message
Dunkin’s Diamonds radio spots
LifeGames Amazon description
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Reviews
Gala Bingo review
Review of America’s Sweethearts film
Football – Champions Cup slot game review
Betrally review
SlotsMagic review
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Sales Pages
