Sarah McIver is a freelance online gambling copywriter with nearly two decades of experience writing high-performing copy for dozens of clients worldwide including 888, Gala, Betfred, SBTech, PokerSnowie, Felix Gaming and SkillOnNet.

Having worked as a full time employee for several multi-million pound gambling companies, Sarah is familiar with the processes of busy internal marketing teams, allowing her to integrate seamlessly and hit the ground running for fast, high quality copy production.

Her detailed knowledge across the full spectrum of offerings including sports betting, casino, poker and bingo, both B2C and B2B facing, makes her a valuable asset to her clientele of large and small businesses from every corner of the industry.

From casino game reviews to poker product website copy, bingo SEO articles to sports betting promotional emails, Sarah is skilled in the development of high-performing copy for acquisition, conversion, retention and affiliate business needs.

Sarah’s in-depth knowledge of the online gambling industry is the result of roles that have included Sports Information Coordinator at Victor Chandler International, Copywriter at 888, CRM Executive at Betfred, CRM Executive and Copywriter at SkillOnNet, and remote freelance copywriter for 888, Gala Interactive, SBTech, PokerSnowie, Felix Gaming, SkillOnNet, and many others.

Following her experience in the online gambling industry and subsequently becoming the first freelance online gambling copywriter, Sarah produced the Quick Guide to Effective Online Gaming Communications.

Sarah studied Aquatic Bioscience at the University of Glasgow, completed the AWAI’s ‘Six-Figure Copywriting’ and ‘Copywriting for Nonprofits’ courses, and is a Level 5 Qualified Teacher of English as a Foreign Language.

To discuss your online gambling communications needs, get in touch.