As you may already know, Gala is a very well-known brand in the online gaming industry, first offering bingo in halls across the UK before launching online and branching out to include casino gaming as part of their repertoire.
Having a considerable amount of experience in copywriting for the online gaming industry, I was hired by Gala Interactive to create a variety of marketing materials for the brand’s bingo relaunch, which featured celebrity Peter Andre, and for the brand’s casino offering.
Gala Bingo promo banners
I wrote the copy for a variety of promotions for Gala Bingo. One of the pieces of copy requested was for promo banners, the exceedingly short text on each promotion’s thumbnail image. Writing copy this short is certainly a challenge!
Gala Bingo webpages
I also wrote a variety of pages for Gala Bingo’s website, including chat host bios, the site’s About Us page and the Refer A Friend page.
Gala Bingo Blog
From July to November of 2012 I managed Gala Bingo’s blog, The Buzz, which involved turning details of events into interesting and appealing blog posts, along with imagery, in some cases developing promotions to post.
Gala Bingo on Facebook
During this time I was also tasked with posting on Facebook, creating posts directing to new blog entries, new promotions and details of the brand’s relaunch.
Gala Bingo press releases
Gala Bingo’s relaunch was a very big event and thus required a lot of PR efforts to satisfy the media’s demand for details on this huge brand’s activities. I was asked to write a number of press releases on the brand’s relaunch as a result.
Gala Casino
In addition to copywriting for the Gala Bingo brand, I was regularly asked to write for the Casino brand. I produced a variety of copy, including promo pages, landing pages, banner copy, emails, and press releases like this one.
To view more pieces I created for Gala, or any of the other online gambling brands I have written for, browse through my Portfolio.
Interested in hiring me for your next project? Get in touch.
Sarah McIver Copy 