888 Holdings, the company behind familiar online gambling brands such as 888casino and 888sport

I worked as a full time copywriter for this company and during my time there I produced copy for a multitude of brands, including what used to be called Pacific Poker and then its successor 888poker, Casino-on-net and its successor 888casino, the bingo brand 888ladies, sports betting brand 888sport, and a variety of white labels.

I was also called upon after my employment on a number of occasions to fulfill copy requests from various stakeholders who had grown accustomed to the quality of my work.


888casino Live Casino Halloween Live Draw | See full page on Wayback Machine

I wrote many promotional pieces for the 888casino brand, including copy for its predecessor Casino-on-net. This is promotion page copy for a Halloween promotion that was running at the time. There were strict guidelines in terms of presentation of the steps for taking part, but I still managed to find some space for injecting some feeling and excitement (read: appeal) into the copy!

888casino VIP birthday email

I also wrote various emails for 888, including this email to VIP members of 888casino wishing them a Happy Birthday and presenting them with a special birthday bonus.


888poker promotional tournament centred around WSOP 2009 participant Leo Margets | See full page on Wayback Machine

Originally Pacific Poker, 888poker was my assigned brand at 888 and I wrote many pieces for it during my time at the company. This is promotion page copy for a tournament that centred around Spanish poker player Leo Margets. Accompanying this piece were also emails, popup copy, text for the poker lobby and other pieces.


888sport promotion for VIP members to attend the Champions League Final | See full document

I also wrote copy for the sports betting brand 888sport, including promotional text for the VIP team. This particular promotion offered VIP members the chance to take part in a raffle to win tickets to the Champions League Final. Each brand has its own specific tone of voice so being able to seamlessly switch copy style was an essential part of the role.

Other brands

Wink Bingo 80-ball bingo guide | See full page

It wasn’t just 888’s own brands for which I was producing copy. I also wrote copy for a number of other brands owned by 888, including Bingo Hearts, Tasty Bingo and Wink Bingo, including the above guide on 80-ball bingo.

This is a small selection of the many pieces I produced for 888 and its associated brands, both as an employee and as a freelance copywriter. To see more of my online gambling work, browse through my Portfolio.

Interested in hiring me for your next project? Get in touch.